Robot Claus: A Sustainable Christmas Tale is the project developed for the shopping mall I Portali of Modena, in collaboration with Caracol AM. Through the 3D printing technique and the use of just recycled plastic, 5 different eco-friendly Christmas decorations were created: Santa Claus' hat, the snowman, the Christmas tree, the star and the snowflake. At the same time, the entire visual identity of the event was created, starting from the graphics and animations of Robot Claus, the 3D-printing robot that we created, and which we declined in several versions for communication on social network channels, and for the cardboard cutout and displays inside the shopping mall.